Our Purpose

To ensure every individual in the world has articulated their “Why”
and show up for life with a purpose mindset

Purposeful

Purposeful

We care deeply about what we do and strive to inspire others to find their purpose.

Nurturing

Nurturing

We support individuals and teams in discovering their unique and shared purpose in life.

Collaborative

Collaborative

We approach every conversation in the spirit of collaboration.

Thoughtful

Thoughtful

We are kind. Believing in the generosity and thoughtfulness, a small act can go a long way!

The Purpose Effect – Theory of Change

Context

TODAY, 63% of the workforce have a Transactional Mindset. They see work and learning as a means to an end. This mindset is at the heart of nearly every social, economic, and environmental problem in the world.

Solution

Founded in 2020 after the release of Purpose Mindset: How Microsoft Inspires Employees and Alumni to Change the World, Purpose Mindset helps individuals and organizations shift from a transactional mindset to a purpose-driven one. Through workshops, retreats, and talks, we guide people in articulating their purpose and integrating it into their work and lives.

Given our collective challenges today, we believe that it is imperative to move our society from a Transactional Mindset to a Purpose Mindset. It is the single greatest opportunity to create systemic change and will:

  • Positively impact the lives of people,
  • Boosts the performance of organizations,

  • Build the courage to address the existential challenges facing society.

Purpose Mindset – The book

INSPIRING. IMPORTANT. IMPACTFUL.

That’s how people are describing this inspirational new book about the importance of having a purpose mindset by Akhtar Badshah, PhD, an internationally recognized development and philanthropy expert.

Purpose Mindset shares the five principles that help you move the focus on the “me” to the focus on the “we” and extends the common good. Learn how you can develop a purpose mindset and inspire others to join you in making the world a better place.

Get Your Copy Today and Buy One for a Friend Too!

Purpose is that renewable source of energy
that continues to drive humanity forward

- Akhtar Badshah, PhD